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Smartleaf Names Robert Sandrew New Director of Business Development

CAMBRIDGE, Mass., Dec. 14, 2010 – Smartleaf, Inc., a provider of an advanced overlay portfolio management solution to banks and other wealth managers, announced it has named Robert Sandrew as its new Director of Business Development.  Smartleaf recently reported a 40% quarterly rise in assets to $35 billion.

As Smartleaf’s Director of Business Development, Robert oversees the company’s sales-related activities.  He has over 17 years of financial services experience in asset management, capital markets and wealth management.  Previously, he was a Regional Sales Director at Merrill Lynch in the Global Wealth Management Broadcort unit.  This division is dedicated to providing asset servicing and capital market resources to large investment advisors and family offices.  Prior to Merrill Lynch, Robert was a Managing Director within the Global Clearing division of Bear Stearns and Co.  During his tenure at Bear Stearns, he assisted in the expansion of a custody platform which catered to top tier Registered Investment Advisors and single/multi-Family Offices across the country.  Robert has also held senior positions at Boston Institutional Services and Federated Investors, and started his career at Putnam Investments.  Robert has a B.A. from Boston University.

“Robert’s track record of success was built on understanding clients and serving them by providing innovative solutions to their problems,” said Jerry Michael, President of Smartleaf.    “His experience and knowledge of the financial services industry will be instrumental in continuing our momentum in 2011.  We are primed for a very successful year.”

About Smartleaf

Smartleaf’s overlay portfolio management solution enables financial institutions to easily implement their best investment thinking and customization preferences across all client accounts, combining proprietary and third-party research to deliver a seamless open-architecture Unified Managed Account offering.  By integrating a client’s assets into a single, customized portfolio, wealth managers using Smartleaf have achieved significant benefits in tax management, asset allocation and increased returns.  The company has a 100% success rate with implementations and deliverables.  Founded in 1999, Smartleaf has $35 billion in assets under management, is privately held and based in Cambridge, Mass.

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Director of Product Management

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