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Smartleaf to Provide Glimpse Into Future of Customized Wealth Management at Money Management Institute TechOps11 Event

Panel to Focus on Micro-Outsourcing During Technology and Operations Conference

CAMBRIDGE, MA–(Marketwire – Nov 16, 2011) – Smartleaf, a leading provider of overlay portfolio management solutions to the wealth management industry, today announced that President and co-founder Jerry Michael will offer expertise as a panel member at the Money Management Institute (MMI) Technology and Operations 2011 event. The session, “Is outsourcing being driven by the meteoric pace of change?” will include high-level discussion on the shift toward micro-outsourcing for many wealth management functions that firms are currently facing.

Moving beyond a debate about traditional outsourcing practices, this session will introduce attendees to new trends in micro-outsourcing, or the process of contracting outside employees to perform a specific service, and discuss how firms are making the decision to outsource portfolio accounting, cost basis, corporate actions, overlay, rebalancing, trading and more. Jerry will provide specific insight into how Smartleaf’s overlay portfolio management technology, which works within wealth management firms but can be seen as a micro-outsourced service, can assist firms in rebalancing and customization strategies.

The session will take place on Thursday, Nov. 17 at 11:30 a.m. ET at the New York Athletic Club and will be moderated by Steve Dunlap, president of Pershing Managed Account Solutions.

“There are new forms of micro-outsourcing that aren’t often talked about or implemented by firms,” said Smartleaf’s Michael. “I’m very excited about the opportunity to join a distinguished panel to discuss how technology innovations are improving the way financial firms outsource back-office functions.”

MMI TechOps, taking place on Nov. 17, is a one-day conference designed to promote strategic discussions around topics related to technology and operations. To learn more or see the full agenda, visit the TechOps home page.

About Smartleaf

Smartleaf’s overlay portfolio management solution enables financial institutions to easily implement their best investment thinking and customization preferences across all client accounts, combining proprietary and third-party manager models to deliver a seamless open-architecture Unified Managed Account offering. By integrating a client’s assets into a single, customized portfolio, wealth managers using Smartleaf have achieved significant benefits in tax and expense management, asset allocation and increased returns. The company has a 100% success rate with implementations and deliverables. Founded in 1999, Smartleaf has more than $50 billion in assets under management, is privately held and based in Cambridge, Mass.

Media Contact

Libby Fortier
Version 2.0 Communications
lfortier@v2comms.com
O: 617-426-2222
M: 978-618-3994

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Director of Product Management

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