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Smartleaf Assets Under Management Surpass $35 Billion; Achieves 40% Asset Growth in One Quarter

CAMBRIDGE, Mass., Nov. 11, 2010 – Smartleaf, Inc., a top provider of overlay portfolio management (OPM) solutions to banks and other wealth managers, announced it has surpassed $35 billion in assets, one quarter after it exceeded $25 billion.  The 40% growth in this short time period principally resulted from Smartleaf’s existing clients moving more of their customers’ assets to the company’s platform.  Growth also came from Bank of Hawaii implementing Smartleaf to provide a new, open architecture unified managed account (UMA) offering for its customers.

“While many of our clients originally selected Smartleaf as a means to become open architecture, we are increasingly being adopted as a common platform for entire private wealth programs,” said Jerry Michael, President of Smartleaf.  “Smartleaf helps our clients increase their portfolio managers’ productivity, simplify administrative and compliance procedures, and improve client account customization.  We change the economics of delivering superior portfolio management services, and our clients use us to create a truly unified open architecture UMA offering.”

About Smartleaf

Smartleaf’s overlay portfolio management solution enables financial institutions to easily implement their best investment thinking and customization preferences across all client accounts, combining proprietary and third-party research to deliver a seamless open-architecture Unified Managed Account offering.  By integrating a client’s assets into a single, customized portfolio, wealth managers using Smartleaf have achieved significant benefits in tax management, asset allocation and increased returns.  The company has a 100% success rate with implementations and deliverables.  Founded in 1999, Smartleaf has $35 billion in assets under management, is privately held and based in Cambridge, Mass.

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Director of Product Management

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