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    Gerard Michael

    Smartleaf Launches New Low Cost Direct Indexes with Alpha Vee Partnership

    Smartleaf partners with Alpha Vee to provide direct index models to Smartleaf’s clients ...
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    Gerard Michael

    Smartleaf Launches New Direct Indexes with IDX Insights Partnership

    Smartleaf partners with IDX Insights to deliver a broad range of direct index models to ...
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    Gerard Michael

    Mutual Funds and ETFs Are Dead

    $0 stock commissions are another nail in the coffin of mutual funds and ETFs
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    Gerard Michael

    Why Not Direct Indexes?

    A look at common objections to direct indexing
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    Gerard Michael

    Video: Direct Indexes Are Better Than ETFs

    Direct Indexes are customizable and outperform ETFs on an expected after-tax basis.
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    Gerard Michael

    The Buffett Bet and Direct Indexes

     Buffett could have done even better.
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    Gerard Michael

    Direct Indexes: Cheaper than ETFs?

    Direct Indexes are less expensive than ETFs to launch and maintain.
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    Gerard Michael

    Direct Indexes Are Better Than ETFs

    ETFs and index funds outperform most actively managed investments. That's impressive, but ...
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